Located in the heart of Hokkaido, Furano is a place where you can fully enjoy the beauty of nature throughout all four seasons. In summer, the vast lavender fields bloom in vibrant purple, captivating all who visit. In autumn, golden forests and stunning mountains spread across the landscape, making it an ideal spot for peaceful hikes. Winter brings powder snow, turning Furano into a paradise for skiing and snowboarding enthusiasts. And in spring, cherry blossoms and fresh greenery add color to the town, heralding a new beginning.

Furano’s appeal goes beyond nature; it also offers a rich culture and warm hospitality. From locally crafted wines and cheeses to unique culinary experiences you can only find here, Furano is filled with the flavors of Hokkaido.